Business Profits Online

Ramp Up Your E-Book Sales For Business Profits

Posted on March 18th, 2008 in Viral Marketing affiliate program, Business, business profits, e-book, e-book sales, ebook, free membership, Giveaway, marketing, ramping up sales, viral advertising, viral ebooks, Viral Marketing, Web 2.0

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This article is about using Viral Marketing to ramp up your e-book sales for business profits! Once you’ve written and re-written  your E-Book, gotten your website up and integrated with your shopping cart, you can sit back, relax  and start waiting for the money to come rolling in, right?

WRONG!

These days it’s getting harder and harder to be able to get people to notice you – and just because “you built it” doesn’t mean they’re going to come.

So what’s an author to do to bring traffic?

Actually, thanks to all the tools that are available to you on the Internet – including Web 2.0 – marketing your e-book – and ramping up your sales – is not as hard as you might think.

In fact, here are a few ideas to get your brainstorm juices flowing.  Add them to your sales plan, and use them as a jumping off place to help you make even more sales and cash.

Create a long-term plan before you even write one word of your first E-book.  Truthfully, you’re probably never going to get rich from writing one E-book.  So, before you start writing your first book, start thinking about your 2nd book.  And the first product that will tie into your first book…and the second…and then the third, and so forth.

You’ve probably heard the old saying: Don’t put all your eggs in one basket!  Come up with as many multiple income streams as you can, and plan to build them into your long term plan.  For example, can you create a work-book from your E-book?  What about recording some audio and/or video files that go into further detail or give more information?  What about doing a joint venture with other expert “gurus” in your industry?

Sell more books at one time.  If your book covers any one of a number of popular niche subjects – self-help or self-development, home improvement, business, religion, hobby – there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their partners or employees, clients or associates.  Your book could be just the ticket they were looking for.  Although you might have to go down in sales price – what do you think sounds better?  Selling one or two books at a time or selling box loads of books?

Once you have built up your credibility as a published author, it’s time to take things to the next level.  Have you ever dreamed of presenting seminars or workshops?  What about having a speaking career and being flown all over the world speaking to people in your “expert” niche market?  If you don’t like traveling or crowds, consider putting together coaching teleseminars or holding intimate bootcamps in your niche.

Create joint ventures.  Joint ventures are the fastest and easiest way to leverage your expertise and start raking in the cash.  Find people who are in similar – but not competing industries as yours.  Explore different ways for you to provide added value to both of your customers while you’re cross-selling or up selling.  For example, if you own a dining restaurant, what about creating a special Valentine’s Day promotion with the local florist.  Offer free drinks or desserts to any of the florist’s customers who bring in a special card (that you’ve provided to them) when they come to your dining restaurant.  Your joint venture partner (the florist) gives you flowers that can be given out to any women when their companion gives you the special dessert card.  See how simple that is? Real value that makes your customers delighted, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion.

Another way to ramp up your sales and provide added value to your own E-books or product is through Viral Marketing. This added value can be in the form of what is known as a Viral E-book.  You “plant” these viral E-books all over the Internet by giving them away as a free gift (complete with your own cash earning affiliate links) and in turn this drives traffic to your website and product!

My friend Jeff Dedrick is offering free membership for a limited time to just such a tool! It’s called ViralEbookExplosion - Where you can create your own branded cash producing viral E-books.  Click here now to get your free membership to ViralEbookExplosion.

Terrie Routh

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